DOES CHIROPRACTIC BRANDING REFLECT CURRENT CHIROPRACTIC PRACTICE?
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Abstract
Welcome to Volume 49 of the new look Chiropractic Journal of Australia. As I ponder the start of 2022, I find myself reflecting upon a chiropractic career, that has spanned 35 years. Within this retrospective journey, my thoughts have travelled to where it all began; in 1986, when I had completed my studies at the Sydney College of Chiropractic (now Macquarie University) and was eager to start a Christmas locum for one of the three associateship positions I had acquired.
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